Through my employment at Prophets Inc., I was tasked to direct video content in collaboration with Executive Producer Vikram Gandhi and the team at Peoria Project.

”We conducted two rounds of video content production, distribution, and testing. In the first round, we deliberately generated stories that varied across topic, tone, messenger, style, and source to share with each of the nine audience clusters. That decision — not to pre-select audiences or pre-target content — was highly unusual and deliberate.” - Peoria Project